What it is: I'm Lip Crayon delivers a natural wash of color that's flattering on the lips. Improved with a slimmer, retractable packaging to allow ease of application, this creamy crayon applies semi-opaque and evenly.

• Semi-opaque, matte finish
• Retractable
• Formulated with Macadamia Seed Oil, Argan Oil, Jojoba Seed Oil, and Rose Hip-Oil to nourish and protect your lips

I'm Lip Crayon #CY253 Blair: terracotta

How to use: Glide smoothly onto the lips. Apply another layer until desired color is achieved.

Tips: To experiment with other popular K-beauty lip trends, follow these easy how-to's:

• Gradient Lip: Apply lip crayon to the center of your lips and blend outwards with fingertips or a brush.
• Two-Tone Lip: Apply a lighter shade all over lips and then a darker shade on the inner corners for that "just-bitten" effect. Or apply a darker shade on the outer corners of lips and a lighter shade on the inner corners for a pout that looks naturally plump.